Only You Can Prevent Message Misfires
Are people excited to hear what you have to say? be real. be yourself …find your story. you’re the hero
* Copy alarm only. Not connected to Fire Department.
“What’s the Story?”
This traditional Dublin greeting asks for something real to latch onto, something to remember. Give us a big ol’ helping of story (hold the chit-chat).
Your familiar voice is like a (soothing/something beaconxxx for the soul to your clients) in uncertain times. I’m here to help you tell your story through web copy, newsletters, blog posts, sales sheets (etc etc.) and everywhere else. And every story needs a hero … Hello, hero!
(Peopledon’t want to be sold, they want to buy experience, story … )
People aren’t just buying your product or service, they’re buying an experience. They’re buying a story. Let’s make it a real page-clicker, a (knockout beach vacation xxxx) they’re going to return again and again.
Me? I’m Mikey T … the guy behind the guy.
Testimonials
Mikey is a genius
(40-50 words) “What a guy!!!et, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
This person, their title
What a guy!!
(40-50 words) !et, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”
This person, their title
I want my Rock ’em Sock’em Copy
Ever feel a personal connection with an ATM? It’s time for some artisinal, handcrafted copy and feel that cash being put in your hand.
Your customers and clients aren’t bots
So don’t treat them like one!
Why do I need engaging, personable copy with a human touch when I have A.I.? I can tell it to write something (for free!) and still make my thrice weekly pickelball game.)
As more people get comfortable with technology like ChatGPT, it will be clear to the reader (I.e. — paying customer) whether someone bothered to connect and craft message or (literally) mailed it in.
A.I. is a great tool, like a cog or sprocket, but left unedited, it’s like taking a mallet to (customer rolodex?) Cutting corners isn’t the message you want to send. Your message is your voice, and your conversation doesn’t have to sound like a computer customer service.
Hear that? That’s the sound of buyers moving on (in search of intelligent life)! Celebrate your human-generated content. You’ll be seen as fresh and unique. Like (joke)
%
Percentage of customers who appreciate copy written by the cold, metal, life-crushing hands of a robot.
Friends don’t let robots write friends’ copy
In the words of that Hindenburg broadcaster: “Oh, the humanity”. When technology turns, it can be a bad scene. (Right, Hal?)
(picture of Hal from 2001?)
Nobody wants to feel there’s a red light reading their lips, especially when they’re mouthing the words: “What the hell is this robot talking about?”
Do you think a computer is going to tell your customers …? Or A.I. is going to …?
Give me your tired, your poor, your muddled copy
Liberate your current copy! I’ll restore it like an Ivory ’64 Pontiac GTO. It’s time to say what you want to say (like you’re screaming down the Pacific Coast Highway with the top down).
If you’re not thrilled with the website and digital content you already have, it’s time to hang up the “Under New Management” sign. Don’t throw the baby out with the bathwater (which would be horrible!). You have a foundation we can build upon. I will rewrite and edit your existing website, social media and communications to ensure everything is streamlined and consistently awesome across all platforms. We will increase your traffic and visibility. You don’t have to tear down a house when cool new doors and windows will suffice. (Let’s forget that bathing baby idiom.)
The Internet isn’t static, so why is your website and digital copy? Keep it fresh, new, current. Take that website in for a tuneup. It’s a superhighway out there!
fun captionxxxx How many letters are in crab rangoon?
Coaching
Have a project want to start, or can’t finish? contrary to images of Thoreau hidden away in a cabin, great art doesn’t happen in a vacuum.
Wasn’t enough to write well, but bring others along with me … collaborating, partnering, leading … help keep that spark, brainstorm, feedback and #1 key to finishing any creative undertaking — accountability.
Founding boardmember of PBAIF
Managing editor for daily newspapers in Phila and LA(both coasts)
Make fun and creative
Take pride in helping others shine
Mentor/editor to bestselling authors, celeb entrepreneur, invest reporters Post,
Writing coach – dolphin , Jen (Trans)
Recruit and manage revolving cast of writers editors and social media … Work with interns (Stanford, usc, Columbia – best journ schools_… Amy Kaufman (bestselling author and LA Times entertain editor … Federachi (invest reporter… Screenwriting students UCLA
10% to Charity
A percentage of our work together will be donated to charity. Fully tax deductible for you! vhvchjgjdgjwhgcbchjhgg
10% to Charity
A percentage of our work together will be donated to charity. Fully tax deductible for you! vhvchjgjdgjwhgcbchjhgg
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- Tax Deductible 10%
