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Only You Can Prevent Message Misfires

Handcrafted copy in your voice. Be a genuine hero in an artificial (A.I.) world.


* Not connected to Fire Department.

“What’s the Story?”

The traditional Dublin greeting seeks something real to latch onto, a tale to remember us by. Once upon a time, we all shared our origin stories.

Your familiar voice, it’s like mashed potatoes for the soul, comforting as a crackling campfire. I’m here to help you gather clients around the pit and tell your story everywhere you plant your flag.

Of course, every story needs a hero. Hello, hero!

People don’t want to be sold, they want to buy an experience, share a story, take a virtual road trip with someone they actually like behind the wheel.

Let’s make your message read like a riveting, summer vacation page-clicker, (“Sun, Sand and Sales”?), a destination they’ll return to again and again.

I’m Mikey T … the guy behind the guy.

Mikey is invaluable to our business.

“When a client is seeking copy, I always recommend Mikey. He’s creative, a real pro and understands the importance of a deadline. After connecting a client with Big Crush, my job is complete.”

Jen Lydon, Metro newspapers

Mikey’s been our secret weapon for years.

“He’s a terrific writer and creative thinker. His unique brand of familiar and friendly copy is like an electric charge to our projects. They say lightning never strikes twice, but every time we use Mikey it’s another 50,000-amp jolt to our success.”

Jim McGillen, founder of Authors & Ideas Festival

I want my Rock ’em Sock’em Copy

Using A.I.-generated copy is like tossing your controller aside. It’s game over.

Paying customers aren’t bots.

So why would anyone talk to them that way? (It’s as puzzling as The Robinsons naming their robot “Robot”)

I’ve heard clients ask: “Why would I pay for copy with A.I.?” They can have their computer write something (for free!) and still make their bi-weekly pickleball game.

Well, you can also ask your computer to drain your savings account and delete all your pictures of Mom. (That doesn’t mean you should).

A.I. is about as creative as a potato. Without a deep understanding of the world, empathy and humor, your message isn’t relatable. It’s like whispering sweet nothings to an ATM.

Remember, nobody makes a date with a robo-caller.

Friends don’t let robots write friends’ copy.

Did You Know?

A.I. references years-old information.

A.I. lacks common sense.

A.I. makes more errors than a GPS in a corn maze.

A.I. gives biased information *

* Information provided by ChatGPT

It’s not copy, this is digital storytelling

If your current message is the same old story, it’s time to turn the page

The Internet isn’t static, so why is your messaging? I’ll help you keep things current. Your words aren’t marketing copy, they’re your hero’s journey. This is digital storytelling. This is fun stuff!

big crush copy

message repair

inspiration hour

writing coach


Let’s finish that project

You don’t have to make like Henry Thoreau scribbling in a cabin. Art is collaboration.

For me, writing well was never enough. I had to bring others along with me — collaborating, partnering, guiding. If there’s a creative project you haven’t finished or a gut-fluttering idea you can’t ignore, I can coach you through the process. Think of me as a creative Sherpa guiding you toward the mountaintop.

As a founding member of The Pebble Beach Authors & Ideas Festival, I’ve worked with bestselling authors, celebrity entrepreneurs and dignitaries. As a newspaper editor, I’ve mentored authors and a revolving cast of writers, designers and artists.

I know the keys to finishing any creative undertaking. Number one on the list: Accountability. Let’s get going.


10% of our work together goes to charity

A percentage of all our work together will be donated to charity. In your name. As in, tax deductible. That’s a lot of cheese back on your charcuterie plate.

  • Tax Deductible 10% 10%

In 2011, I founded the Onny and Oboe Scholarship Fund to help keep dreams alive for families touched by heart disease. Then I walked across America to raise support. Yup, from San Francisco to Ocean City.

(Answer: 7 pairs of sneakers.)