intro to why interviewing myself … etc

Q: All well and good, Mikey, but I don’t see anything on here about “deliverables” and “ideation solutions”.

A. You won’t, my friend. Because people don’t actually talk like that in the real world, (I assume we’re trying to connect with people in the real world).

The only “bandwidth” we’ll be talking about is your belt buckle needing a new loop after eating up all the new business.

I write conversational content with a human touch. If you enjoy reading about “deliverables” and “robust ideation solutions” in your copy, there are lots of those writers out there, and a lot of writing that sounds the same. It’s like you called the copywriters at the downtown Matrix firm of Mr. Smith Mr. Smith and Mr. Smith.

Don’t say pain points, price point

Let’s face it, the world doesn’t talk that way. So why bore your clients and customers?

Let’s get your readers making informed choices (ie – doing business with you) with an entertaining style of prose. Take it easy, partner. We’re not selling them. We’re introducing them to you, and my, don’t you look fine

Q: Was it Lincoln who said: “You can’t write copy for all the people all the time.”?

A: Something like that. If you could, that would make us all clones, and we’re probably living in a simulation (a discussion for another time)

Q: Are we living in a simulation?

A: If we are, I can help you reach the next level. You’re one of a kind and so is your voice. I’ll help you amplify it

Q: If you’re so creative, why don’t you have things flying around on your website?

A: Oh, you mean distractions? They’re great when you don’t have much to say. Let your story be the star.

Q: Why need better writing? AI is free.

A: hmm, let me see … make more sales, get people to say yes, make more money, attract your ideal clients, stand out from the crowd of robots writers, have a clear brand that matches your personality, leave a lasting impression, be called “the bomb”, help more people, Be more likeable, have your prospects clicking “buy” before they even finish reading, sell your ideas, tell a better, more compelling story, be able to charge more, enjoy more freedom

Q: How would you know a good story?

A: I’ve written hundreds of articles, features, columns, editorials and stories for print, with a mastery of sports, travel, humor, pop culture, history and design, among others. I’ve jumped out of a plane and repelled rock faces for a good story. Even shot skeet. (Pull!). I’ve covered Michael Jackson’s trial, White House ceremonies, been embedded with Washington marchers and won awards for exposing the most dangerous roads.